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INTO THE MEMEVERSE

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Contents
Intro
1. Split in two
2. Survival of the catchiest
3. Memechanics
4. Mind LEGOs
5. We are memes
6. Attention wars
Death by Press
7. Copy function
8. Meme capitalism (I)
9. Meme capitalism (II)
Memes of power
10. Free meme markets
Credits